Pano – Market Signboard Advertising – Latest Price Updates
Despite their strong positions in the market, giants like Unilever, Coca Cola, Nestle, etc., still invest hundreds, even billions of dong each year in pano – market board advertising. Because this form of advertising always has a unique appeal in the advertising market, directly and effectively impacting potential customers.
1.WHAT IS PANO - MARKET SIGNBOARD ADVERTISING?
From ancient times to the present day, markets have always been hot shopping spots, attracting a large number of consumers. At the same time, these places also embody the traditional cultural beauty of the Vietnamese way of life
Currently, society is increasingly developing and modernizing with systems of supermarkets and shopping centers. However, according to statistics, over 60% of the population still choose traditional markets as their frequent and most convenient shopping destinations. Advertising spots in these markets are always highly sought after by businesses and brands because their brands will directly reach the largest potential customer base.
2. THE MAIN COMPONENTS OF PANO - MARKET SIGNBOARD
The market board consists of two main parts:
- Firstly, there’s the sturdy reinforced iron frame (with dimensions ranging from 15 to 100 square meters) designed to be installed at a height without posing any danger to people’s movement or activities below.
- Secondly, there’s the maquette part which depicts the image and content of the advertising campaign. As the market signboard will be placed outdoors for an extended period, it will be printed on waterproof Hiflex canvas, ensuring clarity and resilience to environmental impacts.
3.SOME GREAT ADVANTAGES OF ADVERTISING ON MARKET SIGNBOARDS (PANO)
Advertising at markets is considered an effective advertising venue because it combines several key factors:
- Firstly, markets have been a longstanding part of Vietnamese culture, spanning from rural to urban areas, seemingly becoming an indispensable part of people’s lives. With a frequency of almost daily engagement, markets are always bustling and crowded. The operating hours of markets are also extensive, at least for a session (equivalent to half a day) or even throughout the day.
- Secondly, market signboards are often positioned in locations with wide, easily observable views, installed prominently at the main entrance or exit gates. This is also where the largest concentration of viewers gathers, as it includes not only consumers with shopping needs but also those participating in traffic on the roads. With dimensions stretching several tens of meters, even from a distance, viewers can easily observe the advertising content.
- Thirdly, the large area of market signboards provides ample space for businesses to unleash their creativity in designing unique and innovative maquettes, without being “drowned out” among a multitude of signboards from other brands.
- Fourthly, the outstanding advantage of advertising on market signboards is cost-effectiveness compared to all other forms of outdoor advertising. It allows businesses to reach and attract the attention of a large number of customers without spending excessively on implementation. This is more than enough to explain why advertising on market signboards is becoming increasingly popular.
4. STEPS TO CARRY OUT AN EFFECTIVE BILLBOARD ADVERTISING CAMPAIGN.
Step 1: The business needs to thoroughly research billboard advertising locations before selecting deployment sites for the campaign. Criteria for selection may include the province where the market is located, the specific route, the daily foot traffic, proximity to residential areas, and other factors. These considerations are crucial for ensuring the effectiveness of the billboard advertising campaign at the market.
Step 2: Design the advertising mock-up. Businesses should focus on creating a mock-up that highlights the images and messages the advertising campaign intends to convey to consumers. Billboard advertising at markets offers a large space for creativity and innovation. Businesses can utilize 3D mock-up elements to create focal points for their billboards or place multiple billboards side by side to create a standout effect that attracts attention.
Step 3: Obtain permits. This task falls under the responsibility of the agency tasked with executing the campaign for your business. Permission from various levels of government is necessary for the campaign to be deployed and carried out smoothly. The condition for obtaining permits for the mock-up is that it does not violate the cultural traditions of the nation and does not contain any obscene cultural elements.
Step 4: The agency will also be responsible for implementing printing, installation, and construction of the billboard advertising at the market according to the pre-agreed plan. The agency is also the entity responsible for reporting image inspection results to the business after the billboards are completed and for providing warranty services if there are quality issues with the mock-up
5. BUTVANGCORP AGENCY PROVIDES TOP-TIER BILLBOARD ADVERTISING CAMPAIGN EXECUTION SERVICES IN VIETNAM.
With years of experience in outdoor advertising in general and specifically in billboard advertising, ButVangCorp Agency takes pride in being a reputable and professional provider of nationwide billboard advertising services. We have executed hundreds of campaigns for both large and small businesses, delivering top-quality results that have been verified in practice.
Based on various criteria, the cost of billboard advertising services can vary. It can be assessed through the following influencing factors:
Geographical Factor: In urban areas with large, renowned markets and tourist destinations, advertising rates tend to be higher compared to other provinces or cities. However, the communication effectiveness they provide is also very high.
Quantity: Deploying an advertising campaign with a large number of billboards distributed across the facades of numerous markets in the business distribution area helps create excellent coverage for the business. Therefore, investing in this factor is crucial for businesses.
Duration: For billboard advertising campaigns, the longer the duration, the greater the effectiveness of the campaign (typically hung for a minimum of 3 months). At the same time, the discount rate will be higher, saving costs for businesses.
Consultation on Full-Service Billboard Advertising Quotation
Contact ButVangCorp now | Hotline 0933 15 6677 to book with high discount rates.
Email: info@butvangcorp.com
6. SOME IMAGES OF BILLBOARD ADVERTISING AT MARKETPLACES IN VARIOUS PROVINCES AND CITIES EXECUTED BY BUTVANGCORP.
