Building a Communication Master Plan is the crucial initial step that businesses need to undertake. A comprehensive plan includes developmental stages and the necessary content for each phase. This task demands expertise and multiple strategies, which may present unresolved challenges during execution. Overcoming these challenges, if possible, might consume considerable time and resources.
Particularly, the most significant obstacle arises when failing to establish a Communication Master Plan, resulting in unclear strategic direction and increased difficulty in identifying potential customers.
Why should you build a Communication Master Plan?
- To provide a developmental direction for the future and leverage existing resources while preparing for new ones.
- To chart the shortest path to winning customers and selling products.
- A more detailed plan helps businesses navigate market fluctuations safely and minimizes potential losses.
- Without a detailed execution plan, you may waste time and money investing in communication that yields no effectiveness; it could lead to spam advertising, policy violations, and low evaluations. Unclear plans may foster unhealthy competition among employees and result in slow progress and reduced revenue.
Business and Marketing process for enterprises involve 3 stages:
Pre-launch Communication Stage
Objectives
- Introduce the project to the market
- Attract the interest of target customers
- Gather market and customer feedback
Marketing Activities
- Prepare marketing materials: leaflets, posters, standees, promotional videos, PR content, etc.
- Advertisement: TV commercials, trailers, etc.
- PR: Focus on content related to the market and invested segments.
- Online Marketing: Posting images, videos, etc., on channels like Google ads, Facebook ads, etc.
Communication Stage during Product/Service Launch
Objectives
- Build the project’s image and brand
- Increase investment impact, further attract target customers
- Analyze and utilize customer information
- Enhance business operations
Marketing Activities
- Call to action through communication messages
- Organize regular sales events
- Advertisement: Boost advertising frequency across all media channels
- Direct marketing, sales consultation
- Publish PR articles in reputable newspapers, supporting online marketing channels and trade marketing
- Offline activities with consulting and policy support for customers.
Communication Stage after Product/Service Launch
Objectives
- Maintain and remind customers about the product/service
- Increase connections and interactions with customers
- Create a network for customers to share information with friends and family about the projects they have purchased
Marketing Activities
- Enhance brand and product/service PR activities
- Positively communicate successful transactions
- Update the market situation post-launch
- Build a community channel for customers.
How to Build a Master Communication Plan?
Building a Master Communication Plan is an essential step that businesses need to take initially. BVAD Agency constructs a Master Communication Plan that caters to the following elements to gain a competitive edge in today’s dynamic market:
Comprehensive professional communication plan
- Digital Marketing (Google, Facebook, Youtube, Zalo, Skype, Email, etc.)
- Traditional Marketing
- Communication plan and brand PR
Planning for film and photography
- Creating 3D films, TVC advertisements, project introductions
- Shooting and capturing project progress
- Creative conceptualization, scripting, and execution for filming and photography
Swift advertisement bookings
- Article posting and PR writing in newspapers
- Television advertisement bookings
- Radio advertisement bookings
- Online newspaper advertisement bookings – print newspaper advertisements
- LCD frame advertisement bookings
- Billboard advertisement bookings
- Taxi – Bus advertisement bookings
The service delivery process for the Master Communication Plan at BVAD Agency involves several steps:
- Client brief: Receiving the request from the client
- Product Research: Conducting market research
- Creative brief: Summarizing creative requirements
- Brainstorming ideas: Generating ideas for the entire campaign and development
- Internal review: Evaluating and finalizing ideas internally
- Writing Proposal: Proposing the most optimal solution to the client
- Detailed planning: Creating a detailed plan after agreeing with the client
- Revision & Representation: Receiving feedback and adjusting according to client requirements
- Project implementation: Executing the project
- Monitoring & Reporting: Tracking progress and reporting on the project
Why should you choose the Master Communication Plan service at BVAD Agency?
- Experience and Expertise: BVAD Agency boasts over 15 years of advertising experience across various industries and has delivered over 5,000 remarkably successful projects.
- Quality and Credibility: BVAD Agency commits to clear consultation, 24/7 support, meeting deadlines, and delivering products on time and according to requirements, all at competitive prices, ensuring the highest quality service for our valued customers.
- Professional Team: Our team comprises experienced personnel who are passionate, creatively unique, and stay abreast of current trends.
- Post-Purchase Services: BVAD Agency is an entity within the ButVangCorp ecosystem, a pioneering company that combines expertise in agency and production house, specializing in providing comprehensive communication solutions for small and medium-sized enterprises. BVAD Agency takes pride in delivering sustainable value to thousands of brands. We are committed to creativity and effectively integrating comprehensive communication strategies to optimize revenue and costs.
Consulting Master Plan Communications service
Contact now: BVAD Agency
Hotline: 08 1800 1952
Email: kinhdoanh@butvangcorp.com
Reference: ButVangCorp Profile
